OK, so this may sound a bit geek, but guess what? I just caught wind that PRWeb is now installing a Trackback link system into their press release distribution engine.
Get it?
This means that press releases can new be directly connected to from blogs...
and you can ping your blog (or ANY blog) directly from your press release.
The scope of how this effects the PR world is significant... Typical PRWeb technologists continuing to live their tag line "The Online Visibility Company".
I'll cover the possibilities of using Trackbacks in my next post.
best,
ME