PRWeb Gets Social... And Drives New Web Technologies...

I just spotted a press release on PRWeb's front page today presenting a unique and forward-thinking "social media" element:

PRWeb has evidently made some dramatic (and visible) changes to the PRWeb platform. Though these may be significant additions to the PRWeb site, even more intriguing is how they're launching those elements: they're asking users to blog about the changes they find and send a trackback to the PRWeb press release.

And the first one to locate the right number of changes, blog about them and send a trackback to the release on PRWeb, collects the $1,000 proze (and who knows what else David McInnis and friends have in store...;-)

So, my question is: Is this a cool way to build rapport with your audience? Is it effective in driving dialogue, and engaging the blogsphere in your mission?

Let me know your thoughts!

best,
ME

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