...or in this case, a press release.
Roy Williams, the Wizard of Ads creator, sends out a Monday Morning Memo.
It's just past midnight here in Vancouver, Washington. Roy's missive hit my inbox just as I was headed to bed.
And now I'll be thinking about my most recent PR and wondering if I'm falling into this same trap: Ad-speak. I'll let you hear it for yourself, and suggest you sign up for his free Monday Morning Memo as well. The guy has made a radical change in the way I read, write and think.
He'll do the same for you.
If we were to compose our press releases in the fashion Roy describes, consider the possible results: pass-on rates that are in the double-digits. Maybe even some viral results.
Why?
Because you provided real, true, informative insights.
You engaged your viewer by giving them something "Off the Radar".
Something they can use. Today.
Think on this. Tomorrow I'm composing a release for our eXpertSystem software, and Martin is doing one for Guardian Pool Fence. I'll give you a peek at them as soon as they're crafted, and we can take 'em apart and see how they differ from past releases.
And maybe provide a template for your future releases as well.
Have a phenomenal week.
Mark Alan Effinger
PR Evangelist
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