"Ch-ch-ch-ch-changes....

(turn and face the strain)
Ch-ch-changes
Pretty soon now you're gonna get a little older

Time may change me
But I can't change time..."

So... the changing of the guard is happening as we speak. PRWeb is growing up, and I believe some significant changes are in store for us.

(That's me on the left and Rick Rudman of Vocus at PRWeb. Good guy. He seems to "get" what PRWeb really brings to the table. Let's hope we can all eat the same meal in harmony...)

Good, or bad? Mostly good. David McInnis has his finger on the pulse. You can feel his voice getting louder and more aggressive as the company has the opportunity to even better serve the SMB (Small & Medium Business) marketplace.

What's this mean for this site?

Lots.

It's time to step it up a notch. Actually, a coupla' notches.

I've been slacking here. I've been struggling to keep up with the activities at PRWeb, on my own RichContent, and with my clients (many who are now using PRWeb systems and technologies to get above the noise in their respective markets... see? We eat our own dog food here...;-)

So look for major rebuilds of this site over the next 6 weeks. More blog. More training. More statistical analysis of what works, and how to work it.

Where to start?

First, the training portion. It's dated. PRWeb has moved-on - thanks to Al Castle's rapid implementation of technologies. The screen shots that we used to represent the training portion of this site are now dramatically different.

And so is our approach.

Sure, we still use ALL of the techniques shared within these pages. But we also use more... much more.

PRWeb is now a much larger platform. A "360-degree Media Engine" (Mr McInnis hates that phrase, but I think it speaks to the unlimited exposure and media types PRWeb now broadcasts across the planet). You can do things today with PRWeb that were not even a glimmer 12 months ago. Hell, even 6 months ago.

So we'll show you how putting your various content elements (Print, Podcast, RSS, Image, PDF, Blog and Video) on the various PRWeb services will make a radical improvement in your online visibility and media position.

So look for changes coming ASAP, and growing over the next 6-8 weeks. And look for Martin Grossman, award-winning writer and PR mavens contributions as well. You'll appreciate his unique voice, and powerful grasp of the media, in all forms.

Thanks, and please let me know what you need, and we'll make it happen.

Best of Success,
Mark Alan Effinger

(that's Marty Grossman kicking back a bit. His hands barely know what to do when not typing or managing the strings of a guitar).

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