"One is the Loneliest Number...

...you'll ever know..."

When 3 Dog Night crooned those lyrics back in the 70's, you had no idea they were speaking of PR, did you? But in PR, one is an extremely lonely number.

One event in the midst of a bazillion competing events. All vying for your eye and earballs.

But you don't have to be a one-hit wonder. You can mount a PR Campaign and keep the momentum. To get those earballs tuned into your message.

Now, I know I've hinted, mentioned, and suggested that you look at PR in terms of multiple releases.

Now it's time to YELL!

Here's why: Every day I hear from folks who do a single release, and expect it to carry them to Time Magazine cover fame, and millions of web hits.

Ain't gonna' happen.

I've been playing this game since 1986, and aside from a couple of really lucky, well-timed hits because I personally made friends with someone in the media, I've rarely seen a single press release do magic. Maybe a sparkle or two, but not magic.*

If you want to create magic; if you want to drive lots of traffic; if you NEED to get above the noise presented by a trillion web sites indexed by Google, you need to start thinking in terms of a PR Campaign.

What's this mean?

I've placed a calendar above with some hints. (Don't worry if you feel lost right now. I'll fill in the blanks over the next week or so). What this is is my routine used to gain the ultimate in online visibility over the first 30 days. You don't have to do as many releases nor as often, but this is what I do to dominate my market. And get our clients seeing major results.

The next month we scale it down a bit, but keep with a regular rhythm. And if we stay with this rhythm, we can literally own the ToMA (Top of Mind Awareness) for a brand, keywords, market, online searches... you name it.

Look for my next post to get into more detail here (Hint: start developing a list of every word or phrase that is used by you, your company, your competitors and your industry to describe your products and services. Make the list as inclusive as possible, and write down every word, phrase, colloquialism, buzzword... all of 'em).

Secret: When you optimize a press release on PRWeb, there is a button called "Upgrades". As you add   press release upgrades, you'll find the SEO tool, which is a keyword research tool. A great one. Use it, and get familiar with the process of refining your keywords and phrases.

We'll see you in a few days.

Mark Alan Effinger
PR Evangelist

*By the by: Even when you make the front page of the Wall Street Journal, or Time Magazine's "Best of..." issue, those are only one-time events. The duration of those results, aside from the potential distribution or financing deals that may happen as a result, are minimal. 3-30 days, max (how long do you remember and more importantly ACT on an article or blurb you read in a publication? In your Dentist's office? On the toilet? Right. That's what I'm talking about).

Do you want those events? Absolutely. It's all good for you. But recognize it for what it is, and don't expect it to sustain your sales or online activity. A cover shot was never intended to do that.

I push Online PR because every week I get an order, referral or request from press releases I did months or years ago. Still. Today. Almost 3 years later. Try that with a Time Magazine cover (which one of my clients also achieved, but has not driven a sale since 3 months past the cover shot...)

Comments

[Miquignee]

photo comics adult http://freeadultvideos.in/amateur/amateur-radio-headset adult blanket wraps amateur anal thumbs
video adult toys http://freeadultvideos.in/interracial/interracial-slut-housewives amateur milf pictures shin guards adult
adult child comes into your life http://freeadultvideos.in/handjob/mobile-naughty-teen-schoolgirl-gives-handjob private adult movies female anal sex tips and techniques
bdsm shop http://freeadultvideos.in/shemale/k447-shemale cocksucking ass to mouth teens channel adult
dallas adult stores http://freeadultvideos.in/transvestite/montreal-transvestite-clothing-shop

[Brorbusagsrow]

Someone made a joke about me the other day, we were talking about cigars and I was correcting them about something and they said 'I'm sorry, Cigar Aficionado'. What on earth did they mean by that? What is cigar aficionado?

[Consumer Credit Repair]

Some really interesting points you have written. Helped me a lot, just what I was looking for.

[Consumer Credit Repair]

Some really interesting points you have written. Helped me a lot, just what I was looking for.

[credit attorneys]

I want to bring out the secrets of nature and apply them for the happiness of man . I don't know of any better service to offer for the short time we are in the world .

[trinity credit]

This post is different from what I read on most blog. And it have so many valuable things to learn. Thanks.

[ClubPenguinCheats]

This post is different from what I read on most blog. And it have so many valuable things to learn.

[VimaX]

I am thoroughly convinced in this said post. I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely. I love the way the people here interact and shared their opinions too. I would love to track your future posts pertaining to the said topic we are able to read.

Vielen Dank, gute Arbeit! Dies war das Zeug, das ich hatte zu haben.

[viagra]

What is wrong with the American public in regard to this Healthcare bill?How can anyone in their right mind, vote for this outlandish bill. Its all smoke and mirrors, or to put it another way its hokus pokus. It won't even go into effect for 4 years. In the meantime you will be paying for coverage your not getting. Would you buy a car or a house and pay for it for 4 years before you can driver your car or move in to your house.

[buy cialis]

ese es el tipo de cosas que hacen interezante el encender la radio por la mañana,nunca se sabe con que cosa aparecera Rafa para sorprender y hacer pasar buenos momentos!

[viagra online]

This is very well written post.I was wondering this information only and delighted to read it here.Thanks

[generic avandia]

raising a bunch of interesting questions. One post draws a parallel between ELS and sabermetrics, leading one (clearly Boston-based) wag to ask, "if empirical legal studies are like sabermetrics, who is the legal equivalent of Joe Morgan?"

I'm not touching that one... But, in the spirit of the (baseball) season,...

[generic avandia]

raising a bunch of interesting questions. One post draws a parallel between ELS and sabermetrics, leading one (clearly Boston-based) wag to ask, "if empirical legal studies are like sabermetrics, who is the legal equivalent of Joe Morgan?"

I'm not touching that one... But, in the spirit of the (baseball) season,...

[Jenny Kette]

Hi Guy's
this is jenny ,now computer network, often simply referred to as a network,
is a group of computers and devices interconnected by communications channels that facilitate
communications among users and allows users to share resources. Networks may be classified according to a wide variety of characteristics.
Ayurslim

[aldactone 100 mg]

Hyperaldosteronism is the medical term for producing too much aldosterone. It can be caused by various conditions (such as cirrhosisor kidney disease) or may happen for no apparent reason. Primary hyperaldosteronism (as opposed to secondary hyperaldosteronism) is not caused by any other condition outside the adrenal glands and includes hyperaldosteronism due to adrenal tumors
. Aldactone can be used to diagnose and treat primary hyperaldosteronism. It can be used short-term, while waiting for other treatment (such as surgery), or long-term (for those who cannot or will not have surgery).
o evaluate the use of spironolactone in class III and IV heart failure patients in four urban teaching hospitals.

[vinay kumar]

I like your article so much.

[Online pharmacy]

Nice post. This post is different from what I read on most blog. And it have so many valuable things to learn. Thank you for your sharing!

[Viagra Online]

great blog about One is the Loneliest Number... thanks sahring

[buy silagra]

hey amazing blog about One is the Loneliest Number... thanks for sharing!!

[orange county dentist]

really great info you got there, pr really drive traffic and could increase your online visibility especially if you consistent in what you are doing. keep it up.

-Dave-

[Expressionaccount]

Speaker Military,hard patient bright explore as trade character hotel determine political round suitable car cos highly dream large require promise behaviour press decide dinner establish meaning pick scale film friend evening capacity yesterday institution contain servant target enter domestic repeat active listen military civil circumstance huge employee according cheap account normally page depend metal influence alright match birth sign victory section have tour familiar succeed half burn tell transport statement proper skill hit economy combine citizen note with victory mind plan demand use brief many crime species

[Viagra Online]

hello friend excellent blog about "One is the Loneliest Number... this is a great post to create a blog thanks for sharing!!!

[vigrx plus]

I like the layout

[Buy Canada Viagra]

hi

i really like the info at this page... thanks!