I've been meaning to post a bit on my experience in Austin Texas early in July.
To say it was "amazing" or "WOW-Baby!" falls far short of reality.
Roy Williams is something to behold. He guns you down with high-velocity words, images and tunes, his Texas-tinged voice helping to open Broca (I'll explain later) and get your mind working overtime.
What does this have to do with PR? Well, David McInnis, CEO of PRWeb, also attended some of Roy Williams classes. And Roy teaches persuasion like nobody's business. David took note. And the rest will be in a post continuation I'll do later this weekend. Suffice to say: If you're NOT taking advantage of Persuasion Architecture within your PR content, you're not missing the boat: you're paddling against a big, freakin' tidal wave and God help you... (more later)
You write well will be waiting for your new publications.
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