In today's headlines you'll see that PRWeb and Vocus have become the underlying technology platforms for BusinessWire's newly expanded Online Visibility services.
Here's how this triune meetup looks in my eyes:
Now, David McInnis is a pretty sharp cookie, and Rick Rudman of Vocus "gets' the value this equation creates.
Do you?
Can you see what's happening here with the industry, with media, with your message?...
McInnis located the coming sweet spot of media back in '97: it's all about Online Visibility.
BusinessWire now has a killer online "broadcast" platform (my words... I'm pretty sure McInnis would argue that fact, but this is my blog...;-).
Vocus provides these killer tools for managing the contacts (media folks you want to see your message) and doing all the back-end media management that gets hairy as your PR efforts expand.
PRWeb provides online visibility -- the solutions to ensure that your press releases, images, attachments, blogs and social media... all of those resources are finely-tuned to distribute your message as broadly as you want (or as niche as you need), and are search-engine friendly (because that's such a huge part of the way people use the web today).
This is a good thing. I look forward to seeing how this integration looks long-term. It seems not too long ago PRWeb was this little free press release engine. Now it's become the power-tool of the industry.
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Posted by: Gayathri | May 15, 2008 at 09:12 AM
Market Wire has had this technology for over a year and a half, and has much better capabilities at a much better price.
Posted by: joe hayes | October 14, 2006 at 02:46 PM