How to Get On the Map in One Press Release...

So I've been hammering my good friend Kelly Jo Horton to do a PR campaign for her new waterpark. She and her partners, (some ex-Disney execs) have put together a plan for some radical waterpark in Las Vegas.

Amazingly, they've managed to raise over a BILLLION dollars (say that with a bit of Dr. Evil accent for just the right effect) to take the thing to the limit. This is no small project.

Anyhow, Kelly Jo finally bit, and last night at 10PM we worked over the phone to put together a little release and get it up on PRWeb (she was choosing between PRWeb, PR Newswire and BusinessWire). AT this point money is no object... performance is everything.

We launched, and Tom from PRWeb (PRWeb's own Midnight Cowboy) made sure the thing was checked and double checked for grammer and style.

And the results?

Here's a comment straight from the client's mouth... er, email:

"I can just say: my partners are very happy with me right now. We have already been picked-up by eMedia, and our (PR)article was posted in an eSki magazine today, too. The phone keeps ringing and we keep getting emails from the website requesting more info.

PRWeb has proven to be an excellent solution. Thanks again, Mark!"
Kelly

Kelly is a dream client, because she is open to possibilities, and is technically deep (she was a programmer before the acting and waterpark gig got under her skin).

Anyhow, there's a lot more to this story, but for now, I'll leave you with her stats for the day Enjoy, and please, feel free to share your own stories, good and bad. I can usually dramatically improve the bad, and the good is always a source of encouragement to me....

best,
Mark Alan Effinger
PR Evangelist